This article was originally published on GroceryHeadquarters.com on Jan 11, 2017.
Online grocery shopping is growing—fast. In 2016, more than a third of online shoppers bought their groceries online versus 21 percent in 2015.
As behemoths like Amazon and Walmart.com continue to advance their digital grocery offerings, regional supermarkets are making strides in the e-commerce game to compete, launching delivery and/or click-and-collect solutions for their shoppers.
We thought this would be a good moment to pause, reflect and take stock of our biggest learnings about what is working best in e-grocery. Here are the top three lessons we have learned to help you succeed with launching a new, modern digital customer experience: